Shopping online is a totally different experience than the more traditional form of shopping in a shopping center. The main difference is that the remoteness means you are not able to physically see the product you are buying. This is where the importance of high quality, professional photographs really come into play.

The Quality:
The quality of a website and its products can be obtained by the quality of the images displayed on the site. Users of a website have no other visual cues to help them when making purchases, therefore product shots are very important.

The more professional the images on a website, the more professional the website looks. The investment in high quality professional photographs and product shots is definitely worth the investment, with sales conversions having been known to double with the addition of better imagery.

The Quantity:
There is one thing that is clear. Users like seeing more than one image of a product. Unfortunately, many ecommerce websites only show one view of the product. This takes away the user’s ability to fully grasp the scope of the product.

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Rival has recently purchased a new high-speed web server.

The new web server has been customized to ensure our CMS product runs as quickly and as smoothly as possible.

The new servers are located in Sydney, offering even additional speed for clients in the Sydney region, whilst still retaining competitive speeds on an international scale.
Most existing client’s sites will be automatically moved to the new server with little or no disruption to the website.
This new webserver will be the foundation for our new content management system that will be being released later this year.

If you would like to learn more about our new hosting platform, feel free to contact us.

Rival is glad to announce that our SEO reports have been improved.

SEO is becoming more and more essential to keep a website performing at its best. SEO generates useful traffic by focusing on keywords and phrases that relate to your products and services.
Some of the features in our SEO reports can include:

• Keyword suggestions
• Related Keywords
• Daily World Searches
• Competing Sites
• Advanced analysis
• General Optimization advice
• Keyword density

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